Subtext: From Idea to Launch in 100 Minutes

You only have so much time in the work day and we understand how this can limit the number of things you can take on. Subtext is designed to be an incredibly light lift. In this post we detail how you can go from idea to launch in 100 minutes. Once launched — it’s easy to manage a Subtext campaign in just 10–20 minutes a day.


Day 1: Getting started on Subtext is easy. Simply fill out this form. It takes about 10–15 minutes. The language doesn’t need to be perfect. Poof — you’re done for day one. Phew!!!!

Total time: 15 minutes.

Day 2: We train you and talk strategy. the training takes about 10–15 minutes. Our system is incredibly easy to learn. If you know how to Tweet, you can use Subtext. Then we talk strategy tips and tricks for as long as you need. For this post, let’s call it 30 minutes.

Total Time: 60 minutes.

Day 3: Give it a whirl. Take 10 minutes to get some colleagues or friends to sign up for your campaign (pre-launch) and then spend 10 minutes sending some texts. This is like a test flight.

Total Time: 80 minutes

Day 4

Write a launch article. It doesn’t need to be super fancy. Check out The Beacon’s. It’s short, sweet and to the point. They included the embed in their article so people can sign up right there. Share it on social, etc.

Total time: 100 minutes


Now spend 10–15 minutes a day on the platform. Write a text and respond to a few messages. It really is that easy. Think about how much time you spend on Twitter. Imagine spending 10–15 minutes less (which in utopia — we would ALL do that anyways) and put it towards good use here.

We regularly find that after 3–4 weeks of using Subtext, reporters find it’s easier to use than they expected and they enjoy it more than many social media platforms — because this is an audience that has raised their hands and wants to hear from you. There’s no trolling, just good questions from curious readers.

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This is the Medium account for Subtext A service that lets you text with your audience.

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