How to use text alerts to track and reward your super fans

  • The text received over 260 replies
  • Nearly 40% of their audience opted into alerts about content they wanted to receive
  • Out of the subscribers who responded with the keyword “FIRST” to receive a text when a new YT episode aired, 50% converted directly into new video views
  1. Segment your audience based on alerts they want to receive
  2. Retarget audience segments with future broadcasts announcing new videos and links
  3. To confirm which subscribers engaged, send a broadcast quizzing your audience about the new content and be sure to set keywords to segment them by their answers
  4. Respondents who reply with either keyword could be considered “super fans” as they opted into every step of the segmentation loop



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This is the Medium account for Subtext A service that lets you text with your audience.