No games? No problem.
Buckeye Talk has been a top Subtext campaign since its launch early last year. After Ohio State football lost in the semifinals of the college playoffs in December, the campaign saw an expected dip in their paid subscriptions. But then a comeback story like so many sports fans love.
While all sports slowed to a halt, Buckeye Talk has made big gains! In the last month alone, their subscriber numbers have grown 10%. And we’re not surprised.
This team has always effortlessly weaved together the Subtext experience with their podcast of the same name, Buckeye Talk. With the podcast now every weekday and multiple mentions of Subtext in the podcast, this team has upped the number of times their most loyal fans hear about their text community.
They use Subtext to exclusively take podcast questions, first share news and analysis. And via the podcast, they let listeners know its the way they can support the Ohio State reporting at Cleveland.com for only $3.99/mo.
Beyond the podcast, they rock at sharing their Subtext number on their Twitter feeds, in their Twitter bios, along with sharing their favorite interactions with subscribers.
Congrats to the Buckeye Talk team! Keeping rocking it and showing us the way.