Press and Coverage of Subtext or Highlighted Quotes

This document captures press coverage, launch campaign posts, our public Medium posts and highlighted Tweets about Subtext. For other documentation, scroll to the bottom.


External Coverage

Digiday: ‘This conversation is personal’: Inc.’s columnists are now available through text for readers willing to pay

It’s All Journalism: 394. Improve audience conversations and avoid trolls with Subtext

Whats New In Publishing: Q&A: Subtext, the platform BuzzFeed and Gannett trust for texting their audiences

Wall Street Journal: Publishers Try Sending News by Text

Editor & Publisher: Subtext Creates a Space for Journalists and Their Audience to Connect One-on-One

The Business of Content: This podcast host charges his listeners money to text him

Publishing Executive: Media Pitch: Subtext Connects Journalists with Subscribers for 1:1 Conversations

Nieman Lab: Will enough readers pay for hyperlocal journalism — over text? and Subtext will find out

NBC Bay Area: Subtext: News by Text: San Francisco reporter Joe Eskenazi slides news into your SMS.

Poynter: wants to text its readers (and to make money)

Chicago Tribune: New texting service aims to get black women in Chicago answers to their pregnancy questions Project Text allows US-based local journalists to connect with their audiences through mobile messaging

and: Kim Bui, director of audience innovation at Arizona Republic, and David Cohn, co-founder of Subtext, on building reader relationships via SMS

US reporters use SMS to reach local audiences with coronavirus coverage

MediaPost: Advance’s Project Text Aims To Boost Subscriptions To Individual Reporters

Media Post: ‘BuzzFeed’ Launches Texting Campaign Around Coronavirus

Digiday: Media’s new revenue play: Sell software to other media companies

Launch Posts from Partners Now you can get insider text messages and chat directly with’s Rutgers beat writers The launch of Lakewood Together, an innovative experiment for covering a suburb on a platform that engages the community

Gannett had 6 hosts. We collected all their launch articles here.

Other Documentation to help you on Subtext

2. Technical How To’s — Documentation

3. How to be an Awesome Host

4. Examples of Broadcasts

5. Press and Coverage of Subtext or Highlighted Quotes (YOU ARE HERE)

6. FAQs

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This is the Medium account for Subtext A service that lets you text with your audience.

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