Real relationships are built on sourdough starter — and get you an award

We love this broadcast — and Jake’s campaign — for a few reasons. For starters (no pun…pun intended), transitioning the conversation from restaurants to tips on how to be a home chef is a smart way to keep subscribers engaged during quarantine. Once a foodie, always a foodie, even if you’re stuck at home.

Jake Pucci out delivering sourdough starter.

Socially distant high fives to all!!!

We kicked off the awards last week, and our OG winner for best overall performance aka the H.A.R.R.I.S.™ award went to: AL.Com’s COVID-19 campaign

A picture of’s Subtext campaign sign up page’s sign up page’s team responded to 2K+ individual messages in the first 4 weeks of their campaign, giving them a 42% response rate to subscriber messages. This is an impressive amount of engagement, and it has resulted in genuine and meaningful conversations between the newsroom and the subscribers. The newsrooms has shared info like public health department contact information, specific questions about the state reopening and much more. has turned their campaign into a go-to source and stepped up when their subscribers needed them most. Way to go,!

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