Social Media is Performative — We Need to Work in a Space that is Informative

Social media is performative — we need to be informative.

By now, it’s an old joke. Journalists on Twitter, tweeting media analysis for an audience of other journalists on Twitter.

The nature of Twitter, Facebook and other social media is performative.

We are performing for our audience in the hopes of going viral. We are performing for other journalists in the hopes of professional recognition. It’s all empty calories and at the expense of actually serving our audience.

Subtext is Informative

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This is the Medium account for Subtext http://joinsubtext.com/ A service that lets you text with your audience.

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