The Subtext campaign rebrand that grew an audience over 40%

Austonia News: Host of New! Free PM Update Text

Here’s how they got there:

  1. Their texts are prompt, building trust and setting expectations with subscribers. The daily text goes out at 4pm local time each day.
  2. They think outside the box when it comes to the visual appeal of their texts, promotion strategy, and brand continuity. Check out how they creatively use a pop-up embed when you visit their website, and this promo page to showcase their text aesthetic and embed.
  3. They prove something we love to preach — the power of the embed code. Embedding the sign up form across the site is a strategy our most successful hosts religiously use.



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This is the Medium account for Subtext A service that lets you text with your audience.