Helping Families Navigate Back to School via Text

We all know families, if not your own, dealing with the uncertainty of “back to school” this year. This week launched a Subtext campaign sending text updates on school reopenings in New Jersey.

NJ Schools News.

This campaign signed up 1K+ subscribers within the first 24 hours of its launch this week. And subscribers immediately started engaging by sending in tips on what they’re experiencing in their districts.’s identification of their community’s need and quick response is paying off. Andrew Zuckerman, Director, Content Innovation at NJ Advance Media, took the time to tell us how they made it happen:

  1. The night before the launch they posted an article announcing the service and included the sign up form.

Andrew and his team have experience with rolling out campaigns this way. was one of our first newsrooms to start texting covid-19-related news, following a similar launch plan. Five months later, they have nearly 75K subscribers — and counting, and have built an irreplaceable public resource.

If you want to create your own school campaign, don’t hesitate to contact us

This is the Medium account for Subtext A service that lets you text with your audience.