Helping Families Navigate Back to School via Text

  1. The night before the launch they posted an article announcing the service and included the sign up form.
  2. The next day they posted another article detailing all their “back to school” coverage, including the Subtext sign up form.
  3. They have embedded the full sign up form at the bottom of every schools-related story since launch — and will continue to do so.
  4. They linked to the campaign at the top of the page at
  5. They’re planning a Facebook push of the campaign this weekend.



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This is the Medium account for Subtext A service that lets you text with your audience.