When Ish Hits the Fan, Texting Rules

Every beat has crazy news cycles, and you best believe that’s the time to be texting with your audience. Subscription growth proves it.

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The text that began the “Will he/Won’t he” Schiano drama.
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The team takes a step back with this text, giving readers a better sense of the story’s context.
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As developments arose, the NJ.com team texted them first.
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In breaking stories, subscriber texts can be a wealth of information for reporters.
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Taking readers behind the scenes helps make the story feel more real.
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Asking for reader feedback is a great way to find new angles on stories.
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Even if you’ve already written the story, giving subscribers some exclusive nuggets adds a lot of value.
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“Insider statements” are exactly why subscribers follow campaigns.

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This is the Medium account for Subtext http://joinsubtext.com/ A service that lets you text with your audience.

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