Mar 21, 2021How to use text alerts to track and reward your super fansOur new segmentation feature is already proving to be a really valuable way for our hosts to learn more about their audience. The 1 Minute Talk Show team is using segmentation to identify their super fans! The online talk show, hosted by Aiden Wall and Sean Kane, has a cult-like…2 min read
Mar 21, 2021The Oaklandside’s grassroots approach to growing their subscriber baseAs larger groups of individuals are qualifying for COVID immunization, it feels as though there’s normalcy on the horizon amid the pandemic. …2 min read
Feb 9, 2021775% growth leads to text sponsorsSuper host and Florida Politics publisher, Peter Schorsch, leaned into a simple banner on his website, and the subscribers flooded in. — Subtext super host and Florida Politics publisher Peter Schorsch runs the campaign “Florida Politics news alerts and analysis”. He brings his subcribers the latest news and analysis on Florida’s 2021 State Legislative Session and beyond. …2 min read
Feb 5, 2021This host that saw 90% growth in one month — here’s how they got thereCNET’s Executive News Editor Roger Cheng brings listeners a digestible daily snapshot of top tech news stories via his podcast The Daily Charge and now his Subtext campaign. Last month, the Daily Charge’s Subtext campaign grew by over 90%.The team at CNET seems to have it all figured out. They…2 min read
Feb 2, 2021Join Subtext’s growing customer success teamWe’re making connecting simple, again. — Subtext, founded in 2018 by Advance’s in-house incubator Alpha Group, is a SMS platform designed to make it easy for thought leaders, brands, journalists to text with their audience. As a Customer Success Manager and an early hire, you will work closely with some of the biggest names in media…Customer Experience2 min read
Jan 30, 2021Gain digital subscribers using SubtextIf you’re looking for trustworthy recommendations on where to eat and drink in the Dallas-Fort Worth area, foodies need look no further than restaurant connoisseur and food writer Sarah Blaskovich of The Dallas Morning News. Sarah’s the approachable super host of Restaurant News, where she breaks news on restaurant trends…3 min read
Jan 26, 2021Why personalizing your subscribers experience worksReviewed’s awesome team of shopping and product experts are taking the idea of bad purchases out of their subscriber’s futures. The team does the leg work of testing out everyday items from tech and kitchen gadgets to beauty products, so we don’t have to. They then deliver on this research…3 min read
Jan 9, 2021The Subtext campaign rebrand that grew an audience over 40%Check out the talented team at the locally-owned Austonia News in Austin, Tx. These super hosts run New! Free PM Update Text. The recently rebranded Subtext campaign sends subscribers a PM text update, working in tandem with the organization’s AM newsletter. …2 min read
Jan 6, 2021Gamify your Subtext approach by executing a contest or giveawayContests are super effective on social channels and have been known to generate tons of engagement, and we’ve proven subscribers like getting deals via text. Prizes can range from a month free promo code for your campaign or your digital subscription to a shout out to the winner on your…2 min read
Dec 14, 2020Increase engagement by asking your subscribers to share picturesThe team behind this holiday Subtext campaign is getting valuable feedback like never before Earlier this month, Canadian news outlet The Globe and Mail launched their holiday Subtext campaign 24 Treats of Christmas…and oh what a treat it has been! The 24 Treats campaign launched on 12/1 with the simple but brilliant idea to text subscribers a link to a recipe for a new…3 min read
